Hi, I'm Ashley Less!
I'm a UX Researcher who falls in love with complexity, and turns it into stories that help product teams solve problems users can't quite put into words. I've led mixed-methods research in complex industries, particularly fintech, with a focus on data-driven strategy and AI-assisted research.
I'm also an avid hiker, concert-goer, film buff, and professional cat pillow.
Hi, I'm Ashley Less.
I'm a UX Researcher and Designer who falls in love with complexity, leveraging storytelling to help product teams solve problems users can't quite put into words.
I've led product design for B2B and B2C fintech products with a focus on data-driven product strategy and AI-assisted research and design workflows.
I'm a UX Researcher and Designer who falls in love with complexity, leveraging storytelling to help product teams solve problems users can't quite put into words.
I've led product design for B2B and B2C fintech products with a focus on data-driven product strategy and AI-assisted research and design workflows.
I'm also an avid hiker, concert-goer, film buff, and professional cat pillow.
Take a look at my work
Take a look at my work
Rocket Pro Assist:
Automating the Broker-Underwriter Workflow
Fintech
UX Research Intern
Identified chatbot automation opportunities that reduced broker-underwriter friction and influenced company-wide AI direction
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Donor First (DFX):
Enhancing Transparency for Donor-Advised Funds
Fintech
UX Research Lead
Designed a donor engagement experience that earned an 87.5 SUS score and became one of Ren's top strategic priorities.
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Rocket Pro Navigate:
Rapid Research to Uncover AI Use Cases for Brokers
Fintech
UX Research Intern
Piloted a Lean Agile approach to testing with Rocket's first in-house LLM for mortgage brokers, accelerating its release timeline and new features.
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Selected Work
Selected Work
User Interviews
Surveys
Contextual Inquiry
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Rocket Pro Assist:
Automating the Broker-Underwriter Workflow
Fintech
UX Research Intern
Identified chatbot automation opportunities that reduced broker-underwriter friction and influenced company-wide AI direction
Secondary Research
Stakeholder Management
User Interviews
Jump In
Donor First (DFX):
Enhancing Transparency for Donor-Advised Funds
Fintech
UX Research Lead & Designer
Research informed the design of a donor engagement experience that earned an 87.5 SUS score and became one of Ren's top strategic priorities.
User Interviews
Surveys
Stakeholder Management
Jump In
Rocket Pro Navigate:
Rapid Research to Uncover AI Use Cases for Brokers
Fintech
UX Research Intern
Piloted a Lean Agile approach to testing with Rocket's first in-house LLM for mortgage brokers, accelerating its release timeline and informing new features.
Rocket Pro Assist:
Automating the Broker-Underwriter Workflow
Fintech
UX Research Intern
Identified chatbot automation opportunities that reduced broker-underwriter friction and influenced company-wide AI direction.
Jump In
Donor First (DFX):
Enhancing Transparency for Donor-Advised Funds
Fintech
UX Research Lead
Designed a donor engagement experience that earned an 87.5 SUS score and became one of Ren's top strategic priorities.
Jump In
Rocket Pro Navigate:
Rapid Research to Uncover AI Use Cases for Brokers
Fintech
UX Research Intern
Piloted a Lean Agile approach to testing with Rocket's first in-house LLM for mortgage brokers, accelerating its release timeline and new features.