Hi, I'm Ashley Less!

I am a UX Researcher who falls in love with complexity and harnesses storytelling to guide product teams to solve problems that users struggle to articulate.
I have experience conducting mixed-methods research in B2B and B2C fintech teams, emphasizing data-driven product strategy, purposeful design, and leveraging AI to enable rapid, impactful research
Hi, I'm Ashley Less.
I'm a UX Researcher who falls in love with complexity, and turns it into stories that help product teams solve problems users can't quite put into words. I've led mixed-methods research in complex industries, particularly fintech, with a focus on data-driven strategy and AI-assisted research.
I'm also an avid hiker, concert-goer, film buff, and professional cat pillow.
Explore my research





Hi, I'm Ashley Less.
I'm a UX Researcher who falls in love with complexity, and turns it into stories that help product teams solve problems users can't quite put into words. I've led mixed-methods research in complex industries, particularly fintech, with a focus on data-driven strategy and AI-assisted research.
I'm also an avid hiker, concert-goer, film buff, and professional cat pillow.
Explore my research





Hi, I'm Ashley Less.
I'm a UX Researcher who falls in love with complexity, and turns it into stories that help product teams solve problems users can't quite put into words. I've led mixed-methods research in complex industries, particularly fintech, with a focus on data-driven strategy and AI-assisted research.
I'm also an avid hiker, concert-goer, film buff, and professional cat pillow.
Explore my research














